The Mighty Midwest Snowboard Camp Tour and Shred Circuit Posters
The past few weeks have brought a handful of new projects to work on. Most recently finished are two posters; one for the Mighty Midwest Snowboard Camp Tour and one for the Shred Circuit. Be sure to check both of these events out as they are both going to be a lot of fun. The MMW Camp Tour is all about teaching kids how to have fun on their snowboards. Every camper leaves with an arm full prizes after 2 days of shredding with the guest pro coaches. If the Camp is not for you it’s all good because the Shred Circuit is for everyone and both events travel together. Carrying over the same kind of energy and fun from the Camp Tour, the shred circuit is a contest series not to be missed. One winner from each stop will be flown to Winter Park Colorado to compete in the finals.
While both of these events are in conjunction with one another, they are still separate events needing separate identities. With the Tour poster, there was an effort to capture the energy, fun and travel inherent in the Tour by using existing photography from the camp combined with graphical elements. Then, to separate the 2 posters, the Shred Circuit poster was created based on the SC logo with a focus on using design elements such as typography, line and shape instead of literal images of snowboarding.
Both of these events will be generating a lot of media content in both photo and video forms, so make sure to check in here or at so-gnar.com to see all the updates.